Zweig Letter March 21, 2011
Professionals and Clients Tire of Greenwash
Industry experts respond to the results of Sustainable Rhythm’s Opening the Door to Green Building Studies.
Zweig_Professionals Tire of Greenwash
Environmental Leader
Making the Case for Green Building in a Maturing Market
Sustainable Rhythm contributed an article to this leading sustainability publication on the market entry points to green building as economic conditions remain difficult.
The Case for Green Building in a Maturing Market
Properties Magazine
WHAT SHADE OF GREEN?
A look at Green Building Real Estate Market in NEO
Sustainable Rhythm contributed an article to the October issue of Properties magazine examining the market penetration in Northeast Ohio commercial real estate. Click here to read.
AnnArbor.com
Sustainable Rhythm’s research has twice been featured in AnnArbor.com. Most recently, on September 2, Harvey Berman revisited the Opening the Door to Green Building Study in A Closer Look at the Cost of Building Green . He had originally examined the study in July.
A Closer Look at the Cost of Building Green
Chicago Agent
The Opening the Door to Green Building study was featured in the September issue of Chicago Agent magazine. The article, Can Agents Save the Planet, by Meghan Boyer focused on the roles that real estate agents can play in the green building market transformation. Data from the OPDGB study was cited to illustrate current perceptions and attitudes in the marketplace regarding green building.
Chicago_Agent_Cover_Story
Builders Exchange Magazine
The June 2010 issue of Builders Exchange highlighted excerpts from the final report of the Opening the Door to Green Building Study. Authored by Jeff Anderle, the article covered the executive summary and included data points on financial investment, terminology and market perception.
Opening the Door to Green Building_BXM
Builders Exchange Magazine
The Triple Bottom Line of Selling Your Product or Service
In the April issue of Builders Exchange Magazine, Sustainable Rhythm contributed an article on the selling products and services in the green building market. The article, The Triple Bottom Line of Selling Your Product or Service, describes the “greening” of the building market and looks at how to integrate the principles of People, Planet and Profit into your marketing.
